Evest
Nicosia, Cyprus
Job Description:
Conducting analysis related to the sales/acquisition’s funnels and customer intent.
Transform business requirements into BI solutions by collaborating with data scientists, business analysts, senior managers, and other organizational stakeholders.
Analyses A/B and Multivariate tests, communicate results and provide recommendations.
Measure ROI of online acquisition campaigns
Reporting on acquisition KPIs like leads, conversion rates, website traffic and social media engagement
Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. monitoring budget distribution and performance of paid ad campaigns and make recommendations for adjustments.
Conducting competitive research and analysing benchmarking data
Providing recommendations for campaign optimizations while working with the Digital Marketing team
Working closely...