WinCorp
Larnaca, Cyprus
Responsibilities: Development and implementation of marketing strategy for a 1-3 year perspective. The strategy includes markets, products, brands, competitors, audiences, segments, attraction channels, funnels, communication channels, and differentiation Managing acquisition and retention teams, in total 30+ people Development and implementation of an annual tactical plan for key areas: brand awareness, acquisition, retention Development and implementation of the marketing research and business experiments methodology Marketing budget formulation Building and development of the marketing team Dealing with marketing team motivation (both tangible and non-tangible) and engagement Setting and supervising the implementation of goals using the OKR approach Market research, competitive environment analysis, search, and implementation of growing points Managing brands, risks, acquisition channels Management of marketing reporting What we are looking for: Solid...