Mayflower
Limassol, Cyprus
Responsibilities
Develop and refine ad creatives (widgets, landing pages, VAST) to improve conversion rates;
Manage the entire A/B testing process from hypothesis creation to result analysis, ensuring documentation and compliance with timelines;
Work closely with the Activation Team and ML product teams to streamline and enhance conversion flows;
Plan and execute testing schedules, define clear objectives, and select appropriate testing methodologies;
Monitor and optimize the process of user acquisition to ensure effectiveness and efficiency;
Optimising flow from marketing channels till the target metrics on a product side;
Continuously innovate in testing methodologies;
Present work results to senior management.
Requirements
Strong expertise in marketing analytics, with a focus on performance marketing and systematic experimentation;
Extensive experience in setting up, running, and analyzing A/B tests;
Ability to analyze data...