Chief Marketing Officer (CMO)

FP Markets Group of Companies is a global, multi-award-winning fintech broker offering traders access to over 10,000 CFDs across 7 asset classes, including Forex, Indices, Commodities, Stocks, and Cryptocurrencies. Founded in 2005 in Sydney, FP Markets is a multi-regulated company with over 300 employees worldwide, dedicated to providing first-class trading conditions, technology, and support with simplicity and transparency.

Following years of rapid global growth, FP Markets is establishing a CMO role as a critical new function to further boost these efforts. 

The CMO will be an important member of the executive team charged with overseeing the entire marketing organization, with an emphasis on strategy, brand, revenue growth, customer acquisition and retention, data and insights, channel marketing, digital marketing, events, sponsorship and communications. 

The CMO will play a key role in the next stage of the company's growth journey, leading and owning customer and marketing strategy across the business while driving the company's customer-centric vision. 

This position is Cyprus-based and relocation package is available for candidates from other countries.

Responsibilities:

Marketing Strategy & Leadership

• Define and lead marketing strategies to align with business goals, driving growth and customer-centricity
• Support the go-to-market strategy on a global and regional basis and lead FP Markets' marketing strategy planning process to develop & deliver marketing strategies & plans that support the performance targets for the business
• Own the marketing funnel, optimizing investments and performance across all channels and regions.
• Act as a brand leader and a guardian, evolving FP Markets' core and sub-brands through integrated campaigns
• Develop innovative strategies to create value for customers and ensure sustainable competitive advantages

Digital, Customer Acquisition & Retention

• Oversee digital and omnichannel marketing, including SEO, PPC, social media, and content, to maximize ROI and customer engagement
• Drive customer acquisition campaigns across online and offline channels, ensuring a seamless customer experience
• Enhance loyalty programs, CRM systems, and customer lifecycle marketing to improve retention and lifetime value
• Leverage customer data and insights to strengthen the customer journey and optimize digital platforms

Brand & Communications

• Build brand awareness through PR, advertising, sponsorships, and global campaigns, acting as a brand ambassador
• Ensure consistent and localized brand positioning, driving differentiation and market relevance
• Develop and execute a comprehensive communication strategy across digital, social, and PR channels

Resource Management & Operations

• Optimize efficiency with in-house teams and external agencies for digital, creative, and media needs
• Manage marketing budgets with a focus on ROI and strategic brand investment
• Oversee content management and localization to enhance performance and market reach

Team Building & Executive Leadership

• Scale and develop high-performing marketing teams, attracting and retaining top talent
• Represent marketing at the leadership level, contributing to overall business strategy and fostering collaboration
• Ensure internal communication of marketing plans, KPIs, and objectives across the organization

Candidate Profile

Experience & Expertise

• Advanced degree or equivalent combination of education and experience
• Proven track record in marketing and a minimum of 5+ years experience in forex, gaming, or competitive digital marketing industries, managing multi-million dollar budgets
• Extensive experience in global markets, deploying strategies across regions with strong compliance knowledge
• Leadership of marketing and digital functions in mid-to-large organizations, scaling teams in high-growth environments
• Expertise in digital marketing tools (PPC, SEO, social media, content) and integrated campaign execution to drive brand awareness and customer conversion
• Strong commercial and creative mindset, with the ability to identify and implement innovative marketing strategies
• Fluent in English, both written and spoken

Personal & Leadership Competencies

• Strategic leader with a commercial mindset, exceptional communication skills, and a passion for growth
• Results-oriented, resilient, and thrives in fast-paced, dynamic environments
• Highly organized, detail-focused, and analytically skilled
• Visionary and agile, able to lead effectively under pressure and in evolving circumstances
• Transparent and collaborative, fostering innovation and cross-cultural synergy

• Energetic, persuasive, and hands-on leader comfortable in a growth-driven, fast-changing environment
• Skilled at building capabilities, driving innovation, and creating a culture of breakthrough thinking

Our Offer

• A certified Great Place to Work® (Cyprus Office)
• A unique opportunity for an entrepreneurial, strategic marketer to make a significant impact on a thriving, high-growth business
• Welcoming, young and multicultural team with approachable leadership
• Continuous personal development, growth with the company and opportunity to work with industry leaders
• Competitive remuneration, regular salary reviews and attractive performance-related incentives
• Vibrant company life: from team activities to global celebrations
• New and beautiful office in an easily accessible location with company-provided fruits, breakfasts and lunches
• Free Gym membership and access to multiple sports and wellness facilities
• Company-provided parking
• Medical insurance and provident fund
• Relocation package available, if required