Chief Marketing Officer

PLAYFINA team is looking for a Chief Marketing Officer to join the team. We need a person with successful experience in a similar position in a product (gambling/betting verticals).

Requirements:

• Experience in Gambling from 2 years, and minimum 2-3 years of experience in a managerial position.
• Experience with both online casinos and betting platforms.
• Experience working with Tier 1 countries.
• Strong analytical skills and proficiency with marketing analytics tools.
• Sense of trends, creativity, proactivity.
• Ability to adapt to a fast-paced and dynamic industry.
• Ability to work with large amounts of data and draw conclusions from it.
• Proficient level of English (both written and verbal), Ua/Ru - native/fluent level.

Main Responsibilities:

• Develop and implement marketing strategies.
• Manage and control the marketing budget.
• Design and implement the brand’s bonus program.
• Develop various promotions, from concept to full implementation on the website.
• Analyze the effectiveness of marketing campaigns and bonuses.
• Set up workflows in the respective departments.
• Focus on retention efforts, working with tools like Customer.io for email campaigns, push notifications, SMS, etc.
• Oversee the SMM department’s activities.
• Work on retargeting to improve the brand’s retention metrics.
• Communicate with providers to negotiate joint promotions and secure discounts.
• Ensure the relevance of games on the brand’s website.
• Manage the brand’s reputation, reviews, and player complaints on various platforms.
• Promote and increase the awareness of the brand’s affiliate program.
• Organize participation in industry conferences, including preparing booths, merchandise, and materials.
• Collaborate with the design team.
• Work closely with the content team and translators.
• Create and develop gamification features on the website.
• Cooperate with the development team to implement various marketing features.
• Maintain communication and collaboration with other Department Heads within the company.

What you will get:

• Competitive salary;
• Work in the office (Cyprus, Limassol) — if you need relocation, we can help with all relocation-related issues;
• Medical insurance;
• Healthy lifestyle benefits;
• Office catering;
• Paid sick days and vacation days;
• Official holidays — days off;
• Unique experience, as our team realizes the best projects and is ready to share tips and tricks with you;
• Interesting and big projects in the iGaming industry;
• Cool team of specialists and everything you need for professional development.