Marketing Manager

  • Neapolis University
  • Paphos, Cyprus
  • 29/03/2024
Full time Communication - PR Marketing - Advertising

Job Description

Neapolis University Pafos (NUP) is one of the leading private universities in Cyprus, with students from all around the world. It is a vibrant academic institution focusing on high quality education and research that aims to provide top educational services to the Cypriot region and beyond.

NUP is seeking to recruit a Marketing Manager on campus.

Job Purpose: To develop and implement an integrated marketing plan.

Main Responsibilities Include

  • Promote NUP, locally and abroad, with the objective of increasing the number of students.
  • Improve the University’s market position and brand name.
  • Prepare the marketing budget and plan in order to meet the targets in the most cost-effective manner.
  • Supervise advertising and promotional activities of the University.
  • Set up, run, monitor and optimise campaigns, as well as analyse ROAS benchmarks and implement improvements to existing campaigns to help drive lead generation and conversions.
  • Develop promotional material (print and online).
  • Manage CMS (WordPress)
  • Create and send out monthly newsletters and offers through MailChimp.
  • Liaise with cross functional internal and external stakeholders to deliver activities according to plans and goals.
  • Establish systematic workflows to ensure timely delivery of marketing services.
  • Develop a reliable and accurate marketing information system to facilitate strategic decision making for market requirements, prospects and opportunities.
  • Monitor, review and report on marketing activities and results.
  • Undertake other duties as required.

Education and Experience

  • Marketing or Business-related university degree
  • At least 5 years successful management experience in a similar position
  • Experience in all aspects of developing, managing and implementing marketing plans

Key Competencies

  • Excellent written and verbal communication skills in Greek and English
  • Excellent communication, interpersonal and presentation skills
  • Organizational, planning, problem solving adaptability and skills
  • Innovative & strong initiative
  • Team leadership

Salary and benefits

  • A highly attractive package is offered according to qualifications and experience
  • Excellent prospects for advancement