Marketing Product Manager

  • XBO.com
  • Limassol, Cyprus
  • 03/04/2024
Full time Forex Information Technology Marketing - Advertising

Job Description

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.

Responsibilities:

  • Develop and execute retail marketing strategies to drive user acquisition, conversion, and retention within the crypto exchange platform.
  • Manage end-to-end conversion and retention funnels, optimizing each stage for maximum effectiveness.
  • Implement tracking mechanisms to monitor user behavior, campaign performance, and overall platform metrics.
  • Utilize marketing automation tools to streamline processes and enhance user engagement.
  • Collaborate with cross-functional teams including product development, design, BI, and marketing to align marketing efforts with business objectives.
  • Stay updated on industry trends, competitor activities, and regulatory changes to inform marketing strategies and maintain compliance.
  • Analyze data insights to identify opportunities for optimization and growth, continuously iterating on marketing initiatives.
  • Maintain a deep understanding of the target audience and tailor marketing campaigns accordingly.
  • Provide regular reporting and insights to stakeholders on marketing performance metrics and key findings.

Qualifications:

  • Proven experience in retail marketing, preferably within the cryptocurrency or fintech industry.
  • Strong understanding of conversion and retention funnels, with a track record of optimizing performance metrics.
  • Proficiency in marketing automation tools such as HubSpot, Customer.io, or similar platforms.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Demonstrated project management abilities, including prioritization, planning, and execution.
  • Effective communication and collaboration skills to work cross-functionally and drive consensus.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs.
  • Passion for cryptocurrency and blockchain technology is a big plus.

How we approach things:

  • Medium-sized company with a start-up culture and a can-do ethos.
  • We focus on getting stuff done, not on the process or management hierarchy.
  • Open-door policy across all levels and departments.
  • An inclusive environment with staff from all around the world

What we offer:

  • A mostly flexible working schedule.
  • Training on the job.
  • Hardware & Software allowance or work equipment is provided to make sure you have all the right tools to get the job done.
  • Opportunity to progress within the company.
  • Medical Group Insurance
  • Friendly environment
  • Unlimited daily snacks and coffee
  • Attractive remuneration package
  • Regular team events and activities
  • Free parking
  • Discounts on company’s name
  • Vibrant, professional, and multicultural team