Pedieos IVF Center Nicosia, Cyprus
About Pedieos IVF Center The center specialises in IVF treatments, egg and sperm donation and endocrinology. Pedieos IVF are the pioneers of IVF in Cyprus, by being one of the first clinics in the country to perform IVF in Cyprus. We are now on a mission to grow our Egg and Sperm banks by expanding internationally. We love new innovative ideas so we are open to trying new ideas! Your Role With your help through digital marketing, we aim to increase our online presence internationally and become the epicentre for egg donation and IVF. As the Digital Marketing Associate, you will have full ownership of Pedieos’ digital marketing strategy & planning and will report directly to the International Business Development Manager. Budget – monitor and control over the marketing budget Create, launch and monitor social media and google campaigns to generate more business. Management of all media channels. Branding – Build brand identity It will be your responsibility to set up the customer UX so as to maximise conversions. Track leads in CRM system B2B and B2C marketing 3 rd party affiliate marketing As patients become interested in our services they will have questions and want more information. It will be your responsibility to build the infrastructure to take them through that process and create successful conversions. You will need to use clarity and persuasiveness to convince patients to put their trust in us. Research the market to stay on top of current events and ahead of competition. Research potential collaborating clinics to work with. Reports on competition’s digital presence Social media communication Websites Target Audience Services offered Campaigns they are running Pricing Create relevant blogs and content that will create conversions and improve our SEO and organic growth. Strong visual content - Video, articles, storytelling, promo content, opinions, interviews You will set clear goals and KPI’s based on your media strategy and report the results to management to demonstrate effective return on investment (ROI). You will use web analytics software to monitor the performance of client websites and make recommendations for improvement. You will take the initiative to adjust the strategy accordingly to reach the goals set. Once you have successfully converted interested patients into customers, you will collaborate with the two coordinators at Pedieos that will take the patients through the medical side of things. What we expect from you We are looking for an energetic person that loves the digital marketing world and is confident to work independently building our future strategy. Working at Pedieos will give you the freedom to direct our digital presence and grow our brand globally. The candidate should have a strong background in social media marketing and understand which media channels will work best for us. Be familiar with the current social media trends and be able to determine the appropriate platform to attain maximum leads. This is a sensitive topic for many of our patients so we need someone that is compassionate and has a good read on human emotions. Excellent written communication skills in Greek and English for producing high quality content (Additional language is a plus) Knowledgeable on all aspects of SEO. Exceptionally data driven with a high level of Excel proficiency and able to manage, manipulate and gain meaningful insights and actions from data sets. Proficient with Analytics systems (Google Analytics an advantage). Experience of affiliate marketing an advantage, but not essential. A specialist in acquisition marketing with a passion for customer journey optimisation. Ability to think commercially and upholding brand image and values. Strong communication and organisational skills along with a high level of confidence to deal with external partners and patients. A forward thinker, constantly looking at new trends and initiatives to take our digital marketing to the next level. Passionate, enthusiastic with a positive attitude and enjoy within a small close-knit team . Not what you are looking for? Try these related job searches Digital Marketing Associate jobs in Nicosia Digital Marketing Associate jobs in Cyprus Jobs at Pedieos IVF Center in Nicosia Marketing & Advertising jobs in Nicosia Communication & PR jobs in Nicosia Marketing & Advertising jobs in Cyprus Looking for a job in Cyprus? Search all available jobs in Cyprus and apply on Cyprus Work. Looking for staff in Cyprus? Post your job and reach 60,000 job seekers in 5 minutes.